Of course New Yorkers can never be satisfied with just Mr. Softee or the Circus Man. Window shopping in Soho yesterday I spotted the Van Leeuwan ice cream truck, the purveyor of gourmet organic ice cream. Of course in total New York fashion there was a line that was at least 30 minutes long. I pondered should I … shouldn’t I … hmm … finally my greed got the best of me and I stood in line in the 92 degrees heat … urrrgh! I guess it didn’t hurt that the truck was stationed outside the Louis Vuitton store. That means I was able to multi-task – Sweet! So, what’s so special about this ice cream? Well its organic for one and its of course delicious. After debating flavors, I decided on the Giandujia and Red Currant. YUM! No gum paste gook here – all fresh ingredients. The wait is a bit absurd but I guess it goes with the territory. Organic ice cream truck does sounds like an environmental oxymoron however but I guess that also goes with the territory. They have 2 trucks stationed in lower Manhattan and now one in Park Slope. This is a definite must try!
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Tags: dessert, ice cream, van leeuwan
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Last night I encountered the truck on University Place & 11th in front of my favorite “cheap eats” place, unfortunately they do not accept cards. I also noticed that Van Leeuwan is sold at Wholefoods Market…I wonder if it’s the same.
[...] and in turn Gotham never fails to deliver. I wrote last year about how I was obsessing over the Van Leeuwan truck and oh I still get very excited when I spot it – but a girl of course can have more [...]